Privacy Policy

1. Who We Are

TheDIYEdge is operated by Media Stock LLC, a Covian Company, with its principal office at 131 Continental Dr Suite 305, Newark, DE 19713. When this Privacy Policy refers to "we," "us," or "our," it means Media Stock LLC and the TheDIYEdge website at www.thediyedge.com (the "Site").

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you interact with our Site, including:

• Email address (when you sign up for our newsletter or request a cost estimate)
• First and last name (when provided through our forms)
• Zip code or postal code (for localized cost estimates)
• Any other information you choose to submit through our contact forms

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

• IP address and general geographic location
• Browser type, version, and operating system
• Pages viewed, time on page, and referral source
• Device type (desktop, mobile, tablet)
• Click behavior and interaction data

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to operate and improve the Site. These technologies help us:

• Remember your preferences and settings
• Understand how visitors use the Site (analytics)
• Measure the effectiveness of our content and offers
• Serve relevant advertising through third-party advertising partners

We use Google Analytics (with IP anonymization enabled) to understand Site usage. You may opt out of Google Analytics tracking by visiting Google's opt-out page. We may also use Meta Pixel and Google Ads conversion tracking for advertising measurement.

Most browsers allow you to control cookies through their settings preferences. However, disabling cookies may limit your ability to use certain features of our Site.

3. How We Use Your Information

We use the information we collect to:

• Send you the free cost estimate, guide, or resource you requested
• Deliver our email newsletter and DIY guides (if you subscribed)
• Improve our Site content, user experience, and accuracy of cost estimates
• Communicate with you in response to inquiries or support requests
• Analyze trends and measure the effectiveness of our content
• Comply with applicable legal requirements
• Detect and prevent fraud or abuse of our Site

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

4.1 Service Providers

We share information with trusted third-party service providers who help us operate the Site and deliver our services. These include email service providers (for sending newsletters), analytics platforms (Google Analytics), and web hosting providers (Vercel). These parties are contractually required to protect your information and may only use it to provide services to us.

4.2 Affiliate Partners

Our Site includes affiliate links to products and services. When you click an affiliate link, the affiliated retailer may set cookies and collect data in accordance with their own privacy policies. We do not share your personal information with affiliate partners, but these partners may independently track your activity through their own technology.

4.3 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

4.4 Business Transfers

In the event of a merger, acquisition, sale of assets, or similar corporate transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to send you our newsletter (until you unsubscribe), comply with legal obligations, resolve disputes, and enforce our agreements. Email subscribers are retained until they unsubscribe. Analytics data is retained in accordance with Google Analytics default retention settings.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your personal information
• Opt-out of marketing: Unsubscribe from our emails at any time using the unsubscribe link in any email we send
• Do Not Track: We currently do not respond to browser Do Not Track signals

California residents may have additional rights under the California Consumer Privacy Act (CCPA). Virginia residents may have rights under the Virginia Consumer Data Protection Act (VCDPA). To exercise your rights, contact us at privacy@thediyedge.com.

7. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at privacy@thediyedge.com and we will promptly delete it.

8. Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no Internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and to notify us immediately if you believe your account has been compromised.

9. Third-Party Links

Our Site contains links to third-party websites, including affiliate retailer sites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit through our links.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: